CNN is investing about $15 million to rework its
digital infrastructure, increasing its emphasis on consumers who get
content from mobile phones and tablets.
Jeff
Zucker, president of CNN Worldwide, said the move is aimed at grabbing
new viewers who reach for the nearest screen when breaking news erupts,
not necessarily the one that is part of a TV set.
“The
future of CNN is as much about digital as it is about a television
screen,” Zucker said at a media event. “I fervently believe mobile is a
big part of our future,” he added later.
What do you think? Do you use mobile devices for news more than television?
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